Response: The Complete Guide to Profitable Direct Marketing - Lois K. Geller - Books - Oxford University Press Inc - 9780195158694 - November 1, 2002
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Lois K. Geller
Response: The Complete Guide to Profitable Direct Marketing Revised edition

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Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.

384 pages, 40 halftones & 20 line illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2002
ISBN13 9780195158694
Publishers Oxford University Press Inc
Pages 384
Dimensions 166 × 245 × 27 mm   ·   725 g
Language English  

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