Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line - Jackson, Kevin (Associate Professor of Legal and Ethical Studies, Associate Professor of Legal and Ethical Studies, Fordham University's School of Business) - Books - Oxford University Press Inc - 9780195161380 - April 8, 2004
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Jackson, Kevin (Associate Professor of Legal and Ethical Studies, Associate Professor of Legal and Ethical Studies, Fordham University's School of Business)
Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. Jackson offers a practical guide to taking the high road--the only path that leads to tasting success.

240 pages, numerous line drawings & tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 8, 2004
ISBN13 9780195161380
Publishers Oxford University Press Inc
Pages 240
Dimensions 242 × 166 × 21 mm   ·   553 g
Language English  

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