Surviving Transformation: Lessons from GM's Surprising Turnaround - Vincent P. Barabba - Books - Oxford University Press Inc - 9780195171419 - September 9, 2004
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Surviving Transformation: Lessons from GM's Surprising Turnaround

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Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.


280 pages, 14 halftones, 38 line illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 9, 2004
ISBN13 9780195171419
Publishers Oxford University Press Inc
Pages 280
Dimensions 236 × 160 × 25 mm   ·   542 g
Language English  

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