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Car Launch: The HUman Side of Managing Change George Roth
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Car Launch: The HUman Side of Managing Change
George Roth
Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperativesand powerful imagery.
252 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 1, 2004 |
| ISBN13 | 9780195177985 |
| Publishers | Oxford University Press Inc |
| Pages | 252 |
| Dimensions | 234 × 191 × 18 mm · 449 g |
| Language | English |
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