Strategic Brand Management - Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) - Books - Oxford University Press - 9780198797807 - August 3, 2018
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Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management)
Strategic Brand Management 4 Revised edition

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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

368 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2018
ISBN13 9780198797807
Publishers Oxford University Press
Pages 368
Dimensions 188 × 245 × 18 mm   ·   802 g
Language English  

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