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Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture Da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge)
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Marketing English Books, 1476-1550: How Printers Changed Reading - Oxford Studies in Medieval Literature and Culture
Da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge)
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
288 pages, 12 Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 4, 2020 |
| ISBN13 | 9780198847588 |
| Publishers | Oxford University Press |
| Pages | 290 |
| Dimensions | 240 × 164 × 25 mm · 586 g |
| Language | English |
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