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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) - Clarendon Lectures in Management Studies Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) - Clarendon Lectures in Management Studies
Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)
What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
392 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 16, 2010 |
| ISBN13 | 9780199218967 |
| Publishers | Oxford University Press |
| Pages | 388 |
| Dimensions | 163 × 245 × 25 mm · 718 g |
| Language | English |
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