Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) - Clarendon Lectures in Management Studies - Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology) - Books - Oxford University Press - 9780199218967 - October 7, 2010
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Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)
Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) - Clarendon Lectures in Management Studies

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What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

392 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 7, 2010
ISBN13 9780199218967
Publishers Oxford University Press
Pages 388
Dimensions 163 × 245 × 25 mm   ·   698 g
Language English  

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