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Managing Global Customers: An Integrated Approach Yip, George S. (Vice President, Director of Research & Innovation, Capgemini Consulting, and Professor of Strategic and International Management, London Business School)
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Managing Global Customers: An Integrated Approach
Yip, George S. (Vice President, Director of Research & Innovation, Capgemini Consulting, and Professor of Strategic and International Management, London Business School)
This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
288 pages, Numerous figures and tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 6, 2007 |
| ISBN13 | 9780199229833 |
| Publishers | Oxford University Press |
| Pages | 288 |
| Dimensions | 163 × 239 × 22 mm · 588 g |
| Language | English |