Managing Global Customers: An Integrated Approach - Yip, George S. (Vice President, Director of Research & Innovation, Capgemini Consulting, and Professor of Strategic and International Management, London Business School) - Books - Oxford University Press - 9780199229833 - October 18, 2007
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Yip, George S. (Vice President, Director of Research & Innovation, Capgemini Consulting, and Professor of Strategic and International Management, London Business School)
Managing Global Customers: An Integrated Approach

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This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

288 pages, Numerous figures and tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 18, 2007
ISBN13 9780199229833
Publishers Oxford University Press
Pages 288
Dimensions 163 × 239 × 22 mm   ·   548 g
Language English  

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