Public Health Branding: Applying marketing for social change - W Douglas Evans - Books - Oxford University Press - 9780199237135 - November 15, 2008
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W Douglas Evans
Public Health Branding: Applying marketing for social change

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In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.

320 pages, 26 black and white line drawings, and 9 black and white photographs

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 15, 2008
ISBN13 9780199237135
Publishers Oxford University Press
Pages 320
Dimensions 174 × 243 × 17 mm   ·   557 g
Language English  
Editor Evans, W Douglas (, Professor and Director of Public Health Communication and Marketing, The George Washington University,Washington, DC, USA)
Editor Hastings, Gerard (, Professor and Director of the Institute for Social Marketing and the Centre for Tobacco Control Research, University of Stirling and The Open University, Stirling, UK)

Mere med samme udgiver

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