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Information Orientation: The Link to Business Performance Marchand, Donald A. (Professor, Information Management and Strategy, Professor, Information Management and Strategy, IMD International, Lausanne)
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Information Orientation: The Link to Business Performance
Marchand, Donald A. (Professor, Information Management and Strategy, Professor, Information Management and Strategy, IMD International, Lausanne)
This book presents a method of measuring effective information use, Information Orientation, which determines the degree to which companies implement and realize the synergies across: information behaviours and values; management practices; and IT practices.
328 pages, figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 11, 2001 |
| ISBN13 | 9780199240678 |
| Publishers | Oxford University Press |
| Pages | 328 |
| Dimensions | 162 × 241 × 22 mm · 617 g |
| Language | English |
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