Information Orientation: The Link to Business Performance - Marchand, Donald A. (Professor, Information Management and Strategy, Professor, Information Management and Strategy, IMD International, Lausanne) - Books - Oxford University Press - 9780199240678 - January 11, 2001
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Marchand, Donald A. (Professor, Information Management and Strategy, Professor, Information Management and Strategy, IMD International, Lausanne)
Information Orientation: The Link to Business Performance

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This book presents a method of measuring effective information use, Information Orientation, which determines the degree to which companies implement and realize the synergies across: information behaviours and values; management practices; and IT practices.

328 pages, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 11, 2001
ISBN13 9780199240678
Publishers Oxford University Press
Pages 328
Dimensions 162 × 241 × 22 mm   ·   661 g
Language English  

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