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The Art and Science of Marketing: Marketing for Marketing Managers Grahame Dowling
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The Art and Science of Marketing: Marketing for Marketing Managers
Grahame Dowling
Blending the art of marketing with the science of marketing, this book shows how to implement marketing effectively to create and capture the value of the offers they make to their target customers. It also questions the usefulness of some marketing fads, and is useful for professional students of marketing, as well as marketing professionals.
464 pages, Numerous tables and line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 10, 2005 |
| ISBN13 | 9780199285563 |
| Publishers | Oxford University Press |
| Pages | 464 |
| Dimensions | 156 × 232 × 27 mm · 689 g |
| Language | English |
| Editor | Dowling, Grahame (Professor of Marketing, Australian Graduate School of Marketing) |
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