Tell your friends about this item:
Marketing Semiotics: Signs, Strategies, and Brand Value Oswald, Laura R. (Associate Professor of Advertising, University of Illinois at Urbana-Champaign, and Director, Marketing Semiotics Inc)
Price
$ 97.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Sep 4 - 16
Get notified about new Oswald, Laura R. (Associate Professor of Advertising, University of Illinois at Urbana-Champaign, and Director, Marketing Semiotics Inc) releases
Our customers say:
Add to your iMusic wish list
Also available as:
Marketing Semiotics: Signs, Strategies, and Brand Value
Oswald, Laura R. (Associate Professor of Advertising, University of Illinois at Urbana-Champaign, and Director, Marketing Semiotics Inc)
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
232 pages, illustrations, tables and figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 16, 2012 |
| ISBN13 | 9780199566501 |
| Publishers | Oxford University Press |
| Pages | 232 |
| Dimensions | 154 × 229 × 12 mm · 412 g |
| Language | English |
![Cover for My eyes for beauty pine (Sheet music) [Vocal score edition] (2028)](https://imusic.b-cdn.net/images/item/original/126/9780193501126.jpg?2028-my-eyes-for-beauty-pine-sheet-music&class=scaled&v=1550933031)
![Cover for Harris Jr., H. Stephen (Partner, Partner, Winston & Strawn LLP) · Anti-Monopoly Law and Practice in China (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/089/9780198704089.jpg?harris-jr-h-stephen-partner-partner-winston-strawn-llp-2027-anti-monopoly-law-and-practice-in-china-paperback-book&class=scaled&v=1471196294)
![Cover for Gilmore, Stephen (Professor of Family Law and Vice-Dean, Professor of Family Law and Vice-Dean, King's College London) · Hayes & Williams' Family Law (Paperback Book) [8 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/233/9780192866233.jpg?gilmore-stephen-professor-of-family-law-and-vice-dean-professor-of-family-law-and-vice-dean-king-s-college-london-2027-hayes-williams-family-law-paperback-book&class=scaled&v=1677285021)
![Cover for Gillespie, Andrew (Formerly Head of Business and Marketing Director, d'Overbroecks, Oxford and Associate Lecturer, Formerly Head of Business and Marketing Director, d'Overbroecks, Oxford and Associate Lecturer, Oxford Brookes University) · Foundations of Economics (Paperback Book) [6 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/235/9780192846235.jpg?gillespie-andrew-formerly-head-of-business-and-marketing-director-d-overbroecks-oxford-and-associate-lecturer-formerly-head-of-business-and-marketing-director-d-overbroecks-oxford-and-associate-lecturer-oxford-brookes-university-2027-foundations-of-economi&class=scaled&v=1784550996)
![Cover for Atkins, Peter (Emeritus Professor, Emeritus Professor, University of Oxford) · Molecular Quantum Mechanics (Paperback Book) [6 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/323/9780197935323.jpg?atkins-peter-emeritus-professor-emeritus-professor-university-of-oxford-2027-molecular-quantum-mechanics-paperback-book&class=scaled&v=1786968296)
