Advertising: A Very Short Introduction - Very Short Introductions - Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster) - Books - Oxford University Press - 9780199568925 - June 24, 2010
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Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)
Advertising: A Very Short Introduction - Very Short Introductions

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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

160 pages, 15 black and white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2010
ISBN13 9780199568925
Publishers Oxford University Press
Pages 160
Dimensions 113 × 172 × 9 mm   ·   138 g

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