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Soft Innovation: Economics, Product Aesthetics, and the Creative Industries Stoneman, Paul (Professor, Warwick Business School, University of Warwick)
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Soft Innovation: Economics, Product Aesthetics, and the Creative Industries
Stoneman, Paul (Professor, Warwick Business School, University of Warwick)
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
382 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 12, 2010 |
| ISBN13 | 9780199572489 |
| Publishers | Oxford University Press |
| Pages | 384 |
| Dimensions | 166 × 244 × 28 mm · 716 g |
| Language | English |
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