Tell your friends about this item:
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York)
Price
$ 94.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 1 - 13
Our customers say:
Add to your iMusic wish list
Also available as:
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York)
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
404 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 9, 2010 |
| ISBN13 | 9780199587407 |
| Publishers | Oxford University Press |
| Pages | 408 |
| Dimensions | 166 × 243 × 25 mm · 734 g |
| Language | English |
![Cover for Harris Jr., H. Stephen (Partner, Partner, Winston & Strawn LLP) · Anti-Monopoly Law and Practice in China (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/089/9780198704089.jpg?harris-jr-h-stephen-partner-partner-winston-strawn-llp-2027-anti-monopoly-law-and-practice-in-china-paperback-book&class=scaled&v=1471196294)
![Cover for Gilmore, Stephen (Professor of Family Law and Vice-Dean, Professor of Family Law and Vice-Dean, King's College London) · Hayes & Williams' Family Law (Paperback Book) [8 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/233/9780192866233.jpg?gilmore-stephen-professor-of-family-law-and-vice-dean-professor-of-family-law-and-vice-dean-king-s-college-london-2027-hayes-williams-family-law-paperback-book&class=scaled&v=1677285021)
![Cover for Hulur, Gizem (Professor, Professor, University of Bamberg) · The Seattle Longitudinal Study: Tracking Adult Development and Aging Over 50+ Years (Hardcover Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/633/9780198879633.jpg?hulur-gizem-professor-professor-university-of-bamberg-2027-the-seattle-longitudinal-study-tracking-adult-development-and-aging-over-50-years-hardcover-book&class=scaled&v=1780312906)
![Cover for Susie Townsend · Oxford International History: Student Book 5 (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/929/9781382073929.jpg?susie-townsend-2027-oxford-international-history-student-book-5-paperback-book&class=scaled&v=1781848447)
![Cover for Pink, Thomas (Emeritus Professor of Philosophy, Emeritus Professor of Philosophy, King's College London) · Free Will: A Very Short Introduction - Very Short Introductions (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/826/9780198862826.jpg?pink-thomas-emeritus-professor-of-philosophy-emeritus-professor-of-philosophy-king-s-college-london-2027-free-will-a-very-short-introduction-very-short-introductions-paperback-book&class=scaled&v=1779708645)
![Cover for Gormley, Laurence (Professor of European Law & Jean Monnet Professor, Professor of European Law & Jean Monnet Professor, University of Groningen) · EU Taxation Law (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/403/9780198735403.jpg?gormley-laurence-professor-of-european-law-jean-monnet-professor-professor-of-european-law-jean-monnet-professor-university-of-groningen-2027-eu-taxation-law-hardcover-book&class=scaled&v=1619907403)
![Cover for Bell, Emma (Professor of Organisation Studies, Professor of Organisation Studies, Stockholm School of Economics) · Business Research Methods (Paperback Book) [7 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/615/9780198918615.jpg?bell-emma-professor-of-organisation-studies-professor-of-organisation-studies-stockholm-school-of-economics-2027-business-research-methods-paperback-book&class=scaled&v=1781538536)
