Seduction by Contract: Law, Economics, and Psychology in Consumer Markets - Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law) - Books - Oxford University Press - 9780199663361 - August 23, 2012
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Bar-Gill, Oren (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law)
Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

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Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

296 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 23, 2012
ISBN13 9780199663361
Publishers Oxford University Press
Pages 298
Dimensions 161 × 240 × 21 mm   ·   614 g
Language English  

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