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Branding the Nation: The Global Business of National Identity Aronczyk, Melissa (Assistant Profesor, Assistant Profesor, Rutgers University)
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Branding the Nation: The Global Business of National Identity
Aronczyk, Melissa (Assistant Profesor, Assistant Profesor, Rutgers University)
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
272 pages, black & white halftones, figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 17, 2013 |
| ISBN13 | 9780199752171 |
| Publishers | Oxford University Press Inc |
| Pages | 256 |
| Dimensions | 156 × 231 × 16 mm · 340 g |
| Language | English |
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