Beyond Pleasure and Pain: How Motivation Works - Social Cognition and Social Neuroscience - Higgins, E. Tory (Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Stanley Schachter Professor of Psychology, Professor of Management, and Director of the Motivation Science Center, Columbi - Books - Oxford University Press Inc - 9780199765829 - October 20, 2011
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Beyond Pleasure and Pain: How Motivation Works - Social Cognition and Social Neuroscience

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How does motivation work? Scientific research shows that people are motivated to be effective in different ways that go beyond the pursuit of pleasure and the avoidance of pain. In this text, E. Tory Higgins provides a new theory of motivation that argues that people are motivated by the pursuit of value, truth, and control, but the central story to motivation lies in how these elements work together..


544 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 20, 2011
ISBN13 9780199765829
Publishers Oxford University Press Inc
Pages 576
Dimensions 167 × 242 × 30 mm   ·   1.01 kg
Language English  

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