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Sun Tzu and the Art of Business: Six Strategic Principles for Managers McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill) Revised edition
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Sun Tzu and the Art of Business: Six Strategic Principles for Managers
McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, University of North Carolina, Chapel Hill)
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
288 pages, 21 illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 26, 2012 |
| ISBN13 | 9780199782918 |
| Publishers | Oxford University Press Inc |
| Pages | 344 |
| Dimensions | 146 × 209 × 24 mm · 446 g |
| Language | English |
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