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Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force - Oxford Studies in Gender and International Relations Brown, Melissa T. (Assistant Professor, Assistant Professor, Department of Political Science, CUNY-Borough of Manhattan Community College)
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Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force - Oxford Studies in Gender and International Relations
Brown, Melissa T. (Assistant Professor, Assistant Professor, Department of Political Science, CUNY-Borough of Manhattan Community College)
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U. S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
240 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 29, 2012 |
| ISBN13 | 9780199842827 |
| Publishers | Oxford University Press Inc |
| Pages | 240 |
| Dimensions | 218 × 244 × 23 mm · 548 g |
| Language | English |
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