Sun Tzu and the Art of Modern Warfare - McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, Kenan-Flagler Business School, University of North Carolina, Chapel Hill) - Books - Oxford University Press Inc - 9780199957859 - November 3, 2014
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McNeilly, Mark R. (Adjunct Professor of Marketing, Adjunct Professor of Marketing, Kenan-Flagler Business School, University of North Carolina, Chapel Hill)
Sun Tzu and the Art of Modern Warfare Updated edition

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Mark McNeilly has extracted from Sun Tzu's The Art of War the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in modern wars and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in theworld.

328 pages, black & white illustrations, black & white tables, maps, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2014
Original release date 2015
ISBN13 9780199957859
Publishers Oxford University Press Inc
Pages 328
Dimensions 156 × 235 × 22 mm   ·   408 g
Language English  

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