Franchising Dreams: The Lure of Entrepreneurship in America - Peter M. Birkeland - Books - The University of Chicago Press - 9780226051918 - April 1, 2004
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Peter M. Birkeland
Franchising Dreams: The Lure of Entrepreneurship in America 2nd edition

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Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions.

196 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 1, 2004
ISBN13 9780226051918
Publishers The University of Chicago Press
Pages 196
Dimensions 145 × 204 × 15 mm   ·   262 g

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