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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Thomas Frank
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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
298 pages, 19 halftones, 8 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 1, 1998 |
| ISBN13 | 9780226260129 |
| Publishers | The University of Chicago Press |
| Pages | 322 |
| Dimensions | 229 × 159 × 18 mm · 456 g |
| Language | English |
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