In Defense of Negativity: Attack Ads in Presidential Campaigns - Studies in Communication, Media, and Public Opinion - John G. Geer - Books - The University of Chicago Press - 9780226284996 - March 1, 2006
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John G. Geer
In Defense of Negativity: Attack Ads in Presidential Campaigns - Studies in Communication, Media, and Public Opinion

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Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

224 pages, 32 lline drawings, 12 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2006
ISBN13 9780226284996
Publishers The University of Chicago Press
Pages 218
Dimensions 229 × 156 × 12 mm   ·   318 g

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