Breaking Up America: Advertisers and the New Media World - Joseph Turow - Books - The University of Chicago Press - 9780226817507 - December 15, 1998
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Joseph Turow
Breaking Up America: Advertisers and the New Media World New edition

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A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.

242 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 15, 1998
ISBN13 9780226817507
Publishers The University of Chicago Press
Pages 256
Dimensions 150 × 220 × 10 mm   ·   397 g

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