Nation Branding and International Politics - Christopher S. Browning - Books - McGill-Queen's University Press - 9780228018919 - October 15, 2023
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Christopher S. Browning
Nation Branding and International Politics

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Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

240 pages, 2 photos, 3 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 2023
ISBN13 9780228018919
Publishers McGill-Queen's University Press
Pages 240
Dimensions 153 × 227 × 16 mm   ·   358 g
Language English  

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