The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press - Jean-Claude Thoenig - Books - Palgrave Macmillan - 9780230001879 - October 12, 2006
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Jean-Claude Thoenig
The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press

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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

256 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 12, 2006
ISBN13 9780230001879
Publishers Palgrave Macmillan
Pages 241
Dimensions 242 × 164 × 20 mm   ·   526 g

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