Marketing Competences and Strategic Flexibility in China - Y. Wang - Books - Palgrave Macmillan - 9780230013506 - December 1, 2006
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Y. Wang
Marketing Competences and Strategic Flexibility in China

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

278 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2006
ISBN13 9780230013506
Publishers Palgrave Macmillan
Pages 261
Dimensions 162 × 218 × 20 mm   ·   456 g
Language English  

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