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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Bernd Schmitt
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Bernd Schmitt
Bernd Schmitt explores how marketers and brand managers can harness good customer experience through a three prong approach: The Feel Good Method, The Meaningful Method and The Learning and Growing Method.
256 pages, 6 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 24, 2012 |
| ISBN13 | 9780230116450 |
| Publishers | Palgrave Macmillan |
| Pages | 256 |
| Dimensions | 163 × 240 × 23 mm · 566 g |
| Language | English |
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