Marketing Financial Services - Jillian Farquhar - Books - Macmillan Education UK - 9780230201187 - June 22, 2010
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Jillian Farquhar
Marketing Financial Services 2nd ed. 2010 edition

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A comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The 2nd edition is fully comprehensively revised and updated, with a new structure, many new chapters, a range of international case studies and vignettes and well-developed pedagogical features.

424 pages, 40 black & white tables, 30 diagrames, 10 black & white halftones

Media Books     Book
Released June 22, 2010
ISBN13 9780230201187
Publishers Macmillan Education UK
Pages 350
Dimensions 188 × 246 × 23 mm   ·   823 g
Language English  

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