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Wonder Woman: Marketing Secrets for the Trillion Dollar Customer I. Ellwood
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Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
I. Ellwood
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
256 pages, 12 black & white tables, 47 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 21, 2008 |
| ISBN13 | 9780230201606 |
| Publishers | Palgrave Macmillan |
| Pages | 240 |
| Dimensions | 165 × 240 × 20 mm · 539 g |
| Language | English |
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