Beyond Hofstede: Culture Frameworks for Global Marketing and Management - Cheryl Nakata - Books - Palgrave Macmillan - 9780230202399 - July 16, 2009
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Cheryl Nakata
Beyond Hofstede: Culture Frameworks for Global Marketing and Management

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

304 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2009
ISBN13 9780230202399
Publishers Palgrave Macmillan
Pages 290
Dimensions 144 × 217 × 22 mm   ·   453 g
Editor Nakata, Cheryl

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