Pricing Perspectives: Marketing and Management Implications of New Theories and Applications - Florian Siems - Books - Palgrave Macmillan - 9780230207226 - November 3, 2008
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Florian Siems
Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

248 pages, 14 figures, 16 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2008
ISBN13 9780230207226
Publishers Palgrave Macmillan
Pages 230
Dimensions 138 × 223 × 19 mm   ·   428 g
Editor Rothenberger, S.

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