How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding - T. Moilanen - Books - Palgrave Macmillan - 9780230220928 - December 15, 2008
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T. Moilanen
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

216 pages, 0, 18 black & white tables, 10 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 15, 2008
ISBN13 9780230220928
Publishers Palgrave Macmillan
Pages 202
Dimensions 163 × 239 × 18 mm   ·   476 g

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