Brand Storming: Managing Brands in the Era of Complexity - M. Fioroni - Books - Palgrave Macmillan - 9780230222434 - December 12, 2008
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M. Fioroni
Brand Storming: Managing Brands in the Era of Complexity

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 12, 2008
ISBN13 9780230222434
Publishers Palgrave Macmillan
Pages 223
Dimensions 164 × 236 × 20 mm   ·   524 g
Language English  

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