Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness - Yordanka Chobanova - Books - Palgrave Macmillan - 9780230230552 - August 21, 2009
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Yordanka Chobanova
Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

288 pages, 9 colour tables, 18 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 21, 2009
ISBN13 9780230230552
Publishers Palgrave Macmillan
Pages 269
Dimensions 163 × 221 × 21 mm   ·   453 g

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