Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced - R. Govers - Books - Palgrave Macmillan - 9780230230736 - July 23, 2009
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R. Govers
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

256 pages, 12 black & white halftones, 25 black & white tables, 25 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 23, 2009
ISBN13 9780230230736
Publishers Palgrave Macmillan
Pages 324
Dimensions 166 × 243 × 24 mm   ·   657 g
Language English  

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