The Economy of Brands - J. Lindemann - Books - Palgrave Macmillan - 9780230232501 - May 7, 2010
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J. Lindemann
The Economy of Brands

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

200 pages, 5 black & white tables, 6 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 7, 2010
ISBN13 9780230232501
Publishers Palgrave Macmillan
Pages 184
Dimensions 166 × 241 × 17 mm   ·   454 g

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