International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability - - Books - Palgrave Macmillan - 9780230239647 - September 16, 2012
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International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability 2013 edition

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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

266 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 16, 2012
ISBN13 9780230239647
Publishers Palgrave Macmillan
Pages 266
Dimensions 152 × 229 × 16 mm   ·   403 g
Language English  
Editor Go, F.
Editor Govers, R.

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