Advertising to Children: New Directions, New Media - Mark Blades - Books - Palgrave Macmillan - 9780230252028 - August 29, 2014
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Advertising to Children: New Directions, New Media

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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.


272 pages, 10 black & white tables, 8 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 29, 2014
ISBN13 9780230252028
Publishers Palgrave Macmillan
Genre Interdisciplinary Studies > Communication Studies
Pages 265
Dimensions 218 × 144 × 20 mm   ·   498 g
Editor Blades, M.
Editor Blumberg, F.
Editor Gunter, B.
Editor Oates, C.

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