Market-Driven Management: Strategic and Operational Marketing - Jean-Jacques Lambin - Books - Macmillan Education UK - 9780230276024 - July 19, 2012
In case cover and title do not match, the title is correct

Jean-Jacques Lambin
Market-Driven Management: Strategic and Operational Marketing 3rd ed. 2012 edition

Price
$ 132.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 2 - 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.

624 pages, 20 black & white line drawings, 20 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2012
ISBN13 9780230276024
Publishers Macmillan Education UK
Pages 624
Dimensions 189 × 245 × 32 mm   ·   1.20 kg
Language English  

See all of Jean-Jacques Lambin ( e.g. Paperback Book and Hardcover Book )