The Media Industries and their Markets: Quantitative Analyses - Applied Econometrics Association Series - - Books - Palgrave Macmillan - 9780230277700 - September 17, 2010
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The Media Industries and their Markets: Quantitative Analyses - Applied Econometrics Association Series

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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

248 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 17, 2010
ISBN13 9780230277700
Publishers Palgrave Macmillan
Pages 231
Dimensions 223 × 142 × 20 mm   ·   432 g
Editor Badillo, P.
Editor Lesourd, J.

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