International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability - Frank M Go - Books - Palgrave Macmillan - 9780230279520 - November 20, 2012
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Frank M Go
International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability

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This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

296 pages, 1 black & white tables, 14 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2012
ISBN13 9780230279520
Publishers Palgrave Macmillan
Pages 266
Dimensions 186 × 243 × 23 mm   ·   602 g
Editor Go, F.
Editor Govers, R.

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