International Place Branding Yearbook 2011: Managing Reputational Risk - Frank M. Go - Books - Palgrave Macmillan - 9780230279537 - September 29, 2011
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Frank M. Go
International Place Branding Yearbook 2011: Managing Reputational Risk

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

272 pages, 28 figures, 16 black & white tables, 3 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2011
ISBN13 9780230279537
Publishers Palgrave Macmillan
Pages 213
Dimensions 162 × 240 × 21 mm   ·   558 g
Language English  

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