International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation - F. Go - Books - Palgrave Macmillan - 9780230279544 - October 27, 2010
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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

256 pages, 10 black & white tables, 24 figures, 5 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2010
ISBN13 9780230279544
Publishers Palgrave Macmillan
Pages 234
Dimensions 164 × 242 × 21 mm   ·   576 g

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