Retail Internationalization in China: Expansion of Foreign Retailers - L. Qixun Siebers - Books - Palgrave Macmillan - 9780230293373 - July 19, 2011
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L. Qixun Siebers
Retail Internationalization in China: Expansion of Foreign Retailers

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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

192 pages, 0, 1 maps, 9 figures, 25 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 19, 2011
ISBN13 9780230293373
Publishers Palgrave Macmillan
Pages 208
Dimensions 143 × 223 × 19 mm   ·   453 g
Language English  

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