The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan - - Books - Palgrave Macmillan - 9780230296831 - April 16, 2013
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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

152 pages, 2 figures, 1 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 16, 2013
ISBN13 9780230296831
Publishers Palgrave Macmillan
Pages 138
Dimensions 163 × 226 × 14 mm   ·   362 g
Editor Kitchen, P.

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