Competitive Strategies: Managing the Present, Imagining the Future - Bocconi on Management - E. Valdani - Books - Palgrave Macmillan - 9780230301641 - November 30, 2012
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E. Valdani
Competitive Strategies: Managing the Present, Imagining the Future - Bocconi on Management

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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

288 pages, 106 figures, 18 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2012
ISBN13 9780230301641
Publishers Palgrave Macmillan
Pages 272
Dimensions 140 × 222 × 20 mm   ·   476 g

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