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The Luxury Market in India: Maharajas to Masses Glyn Atwal
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The Luxury Market in India: Maharajas to Masses
Glyn Atwal
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
232 pages, 9 figures, 21 colour illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 29, 2012 |
| ISBN13 | 9780230336728 |
| Publishers | Palgrave Macmillan |
| Pages | 217 |
| Dimensions | 222 × 170 × 18 mm · 430 g |
| Editor | Atwal, G. |
| Editor | Jain, S. |
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