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Brand Aesthetics G. Mazzalovo
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Brand Aesthetics
G. Mazzalovo
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
248 pages, 19 black & white tables, 81 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 24, 2012 |
| ISBN13 | 9780230336735 |
| Publishers | Palgrave Macmillan |
| Pages | 230 |
| Dimensions | 138 × 222 × 19 mm · 453 g |
| Language | English |
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